![]() ![]() ![]() Make a conscious effort to view the results from an objective lens and consider what someone might think of you if the only information they knew was the information contained in the search results. As an initial step, Clark recommends searching your name on Google. To understand your current brand, you must understand how you are perceived by others. When defining your personal brand or reinventing yourself, the most logical place to start is with your current brand. Phase 1: Figure Out How Others Perceive You Live your brand ( What can you do to share your unique and authentic message?)įor Clark's expert advice on tackling each phase of the reinvention process, read on!.Create your brand narrative ( What do you want others to know you for?).Figure out how others perceive you ( What is your current personal brand?). ![]() ![]() To close this gap is to take control of your personal brand, and with Clark's reinvention framework, you can do so in three simple steps: Instead, your personal brand is “ what other people say it is.” How do they speak about you when you’re not around? What meaning do they make of your actions? According to Clark, these types of questions are key to closing the gap between how you are currently viewed and how you would like to be viewed. It is not what you hope it is, say it is, or wish it were. To put it simply, your personal brand is your reputation. Whether you realize it or not, you have a personal brand – everyone does. ![]()
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